Hologic DTC Marketing Manager in Westford, Massachusetts

DTC Marketing Manager

Post Date Oct 11, 2018

The DTC Marketing Manager is primarily responsible for managing all aspects of direct to consumer (DTC) marketingand consumer demand generation for the SculpSure brand. She/he will lead the development and execution of strategicand tactical plans that build awareness for SculpSure and drive consumer leads for our Providers. Thecandidate will be a strong leader and partner for internal marketing and functional teams, and will actively contribute

to Cynosure’s continued growth, while building best-in-class consumer marketing capabilities. The DTC MarketingManager will report to the Senior Product Marketing Manager for the Body Contouring franchise.

Summary of Duties and Responsibilities

  • Develops, executes and measures the DTC marketing and branding strategy that achieves our strategic goals for SculpSure.

  • Executes all aspects of brand development, consumer insight development, consumer claims, messaging, consumer acquisition, engagement and retention, media planning, execution and tracking across multiple DTC communication channels for Body Contouring.

  • Partners closely with the Digital Strategist to develop digital plans and optimizations that supports consumer acquisition, engagement and retention goals. Includes digital media planning, execution and tracking across digital communication channels (social channels, email, display, website, etc.). Ensures strong alignment with Digital Strategist on content strategy and application within digital channels.

  • Leads production of and promotes compelling content (videos, social media, blogs, etc.) that supports our DTC goals.

  • Collaborates closely with internal Product Marketing, Digital Marketing, Creative Services, CSM’s, AMPS, Sales, Finance, Commercial Analytics, Legal, Regulatory, and external agency partners in the execution of consumer marketing plans.

  • Leverages market research, consumer insights, competitive benchmarking and metrics tracking to guide and optimize creative, messaging and media strategies

  • Manages the Consumer brand budget with leadership from Sr. Product Manager, including tracking invoices, reporting and routing for approvals.

  • Partners with franchise leaders on rolling out targeted DTC strategies and tactics across other product lines

Qualifications

  • Experienced consumer marketer with proven results in driving growth on the business

  • Experience in leading development of brand and consumer content. Thrives in understanding consumer audiences and how to reach and engage

  • Highly accountable and acts with urgency, with experience in managing projects with ambitious milestones, having accomplished milestones on time and on budget

  • Demonstrated strategic and competitive mindset

  • Excellent written and verbal communication skills

  • Ability to multi-task and quickly change direction in a fast paced, entrepreneurial environment

  • Ability to collaborate with internal cross functional teams and manage external agency partners

  • Up-to-date on the latest trends and best practices in social media and digital marketing and measurement

  • Strong analytical skills and data-driven thinking

  • Familiarity with Google Analytics a plus

Education

  • Bachelor’s degree or higher in Marketing or related field

Experience

Required

  • 5-7 years of experience in consumer marketing

Preferred:

  • Experience with SEO /SEM, email marketing and lead nurture, social media and display advertising campaign development, execution and tracking

  • Experience in aesthetics/beauty industry is a plus

Agency and Third Party Recruiter Notice:

Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered.

Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans.