Hologic Marketing Manager in France

Marketing Manager

Post Date Nov 29, 2018

In this role you will be responsible for all of Diagnostics Solutions marketing activities in France, including our business, consumer and brand marketing strategy. The Marketing Manager is responsible to understand current and future market needs and priorities; this includes creation and coordination of marketing strategies, tactical plans, new product introductions, market development, and portfolio lifecycle plans aligned to country sales objectives. A key focus for this position is effective alignment, prioritization and management of marketing tactics and activities to accelerate new customer acquisition, elevate brand awareness, drive demand and flow of product to achieve the area plan across the Diagnostics Solutions portfolio.

The role will support EMEAC strategic marketing in developing the regional marketing plans and translating this into consistent local execution through a wide range of programs, events and marketing tactics.

Your main duties and responsibilities will be to:

  • Develop and execute localisedmarketing strategies and plans in collaboration with the Marketing, Sales teamsand General Managers

  • Manage the day-to- dayresponsibilities of marketing execution – from hands-on operational work tocoordinating with agencies and partners for execution, holding them accountablefor contractual deliverables and KPIs

  • Analyze market data including competitive activity and regulatoryrequirements and alter strategies as necessary to inform marketing planning andbusiness strategies and decisions

  • Scale our impact across Franceby equipping the commerical teams to activate their customers and influencersto drive lead generation and retention

  • Leverage existing global andregional partnerships and develop local partnership opportunities, incollaboration with the market access, scientific affairs, strategic marketing andsales

  • Drive commercial excellence(Sales & Marketing) in division. Collaboration with sales effectivness,sales training, strategic and demand planning to accelerate opportunityvelocity and drive improved forecasting accuracy

  • Identify and champion newstrategies that drive additional sales and marketing KPIs.

  • Promotional tool creation: provide commercial organization with corepromotional and scientific literature, sales aids, and support materials tohelp them exceed their sales plan

  • Oversee all marketing content(brand, visual, messaging) for local projects as per brand guidelines prior topublic distribution, seeking approval from the central MarCom team whennecessary

  • Manage frequent stakeholderinteractions with local sales and marketing teams, as well as a wide range ofother functions, including customer and field service, applications,regulatory, legal, operations and contracts

  • Collaborate with MarCom,Marketing and Sales for internal and external event needs to ensure maximumattendance, appropriate staffing, flawless execution and KPI achievement

  • Drive and manage the externalevents strategy and creative development, including KPIs, budgeting, processes,programming, and working with internal and external partners

  • Actively work on improvinginformation sharing, training, goal setting and key marketing KPIs.

  • Communicate regular updatesabout marketing objectives and progress

  • Propose an annual expensebudget and manage within subsequent plan

  • Full budgetary responsibilityfor ensuring promotional campaigns are within agreed spending limits

  • Participate in strategicplanning initiatives including long range plan to ensure profitable growthopportunities are supported

  • Support the execution of anyglobal and regional campaigns, as delegated from the strategic marketing team

  • Provide leadership bycommunicating direction, establishing challenging goals, setting high standardsand expectations, developing talented people and recognizing outstandingcontributions. Contribute to the development and coaching of team members andother marketing professionals

  • Adhere to and ensure the adherence of HologicCode of Ethics, all Company policies, rules, procedures, and housekeepingstandards

  • Performs other duties as assigned byManagement

We are looking for a candidate who has:

  • University degree required

  • Advanced degrees andcertifications, preferred

  • European/France-basedmarketing or combination of sales and marketing experience required

  • Progressive product, marketing management or strategic marketing experience in Francemedical device / technology industry

  • Experience in Diagnosticsbusiness with understanding of clinical microbiology, preferred

  • Ability to work withcolleagues to drive consensus on strategic decisions across geographies andfranchises

  • Ability to build teams and grow talent

  • Ability to work in new technology areas

  • Experience working with/on development teams

  • Ability to work in a fast-paced, dynamicenvironment

  • Sensitive to regional differences in market needsand clinical practice patterns

  • Ability to drive focus, prioritization andeffective time / project management

  • Ambitious, action oriented

  • Demonstrated communication skills (verbal,written, and presentations) with audiences of varying levels

  • Self-starter, know how to approach the job,passionate about the industry

  • Understand France / Pan-European medicalregulatory landscape & awareness of geographical differences

  • Highly developed business acumen

  • Demonstrate practical application of successfulmarketing / business / portfolio management concepts and methodologies, as wellas assessment tools, practices and techniques

  • Knowledge of measurement and analysis ofcommercial and program effectiveness

  • Unquestionable ethics and integrity

  • Exhibit skills and knowledge in public speaking, human relations,collaborative leadership and education trends

  • Excellent relationshipbuilding and collaborative skills

The successful candidate will be required to travel for around 50% of the time.